Roots Professional X British Beauty Week event
The heart of Fitzrovia was the perfect location for Inanch Emir to host us earlier this week. As Roots Professional's UK ambassador, her flagship salon was the ideal place to educate our guests all about Roots Professional. As part of the official British Beauty Council schedule for ‘The Power of Beauty’ #BritishBeautyWeek we all got together to learn more about how to have a healthy hair journey…
Joining Inanch was Krysia West, UK Educator for Roots Professional. Between the two of them they presented two models, one who had been using the Roots Professional system for several months and another who had just started. The first model, Demet, had been wearing extensions which put tension on her hair and scalp; along with an Iron deficiency she became vulnerable to hair loss and breakage which is why she began using the system. Demet has only just started feeling confident enough to wear her hair naturally without extensions—hooray!
Isabella's hair was in desperate need of some TLC. The second model, Isabella had bleached hair which was damaged from lightening and heat styling. This was her first experience with Roots Professional and we could clearly see how the products were able to leave her hair nourished and in great condition. She left the salon with a bounce in her step and looking radiantly healthy!
A little backwash ritual can go a long way, Krysia demonstrated the process to our guests;
Roots Professional have partnered up with Manta to use their Pulse hair brush as part of the Blast backwash ritual. A ritual which cleanses, clarifies and stimulates the hair and scalp, the perfect service to add on prior to a haircut, colour, blowdry or extension client.
The Pulse brush is a unique tool that helps to remove dirt from deep within the hair shaft where traditional brushes cannot reach. The unique bristle design allows for soft yet effective cleansing of the scalp while stimulating circulation and increasing blood flow to nourish hair follicles.
The benefits of backwashing include: improved circulation, reduced swelling on the head, improved scalp health and therefore reduced dandruff/flaky patches/itchiness/scalp psoriasis symptoms.
The event was sponsored by wellness brand B Fresh Juices. “We chose to team up with B Fresh because of our mutual focus on health. I consider Roots Professional to be a wellness and skincare brand as we help our clients start a healthy hair and scalp journey. B Fresh juices are full of vitamins and nutrients to feed the body with benefits that can assist our mission for a healthy hair and scalp,” says Justine Collins, General Manager for Roots Professional UK & Europe.
